The platform is rolling out a updated setting that permits them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the platform revealed that it currently hosts more than 1 bn AI videos.
The new functionality is being tested over the coming weeks before a global launch. This development coincides with a rise in content created by AI, fueled by new AI video creators.
Recent reports that almost a tenth of the fastest-growing video streams on a competing service primarily display clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a term for inferior, factory-style content that is frequently illogical or bizarre.
“We know from our community that a lot of users like content made with AI tools, including digital art to educational videos, and we want to provide users the power to see more or less of that, according to their own likes,” stated a spokesperson.
The platform disclosed that there are presently over a billion videos on its service tagged as AI-generated. Collectively, more than 100 million videos are submitted to the app every day, making AI content a relatively small portion of its total content library.
Viewers will be capable of decrease or raise the volume of artificial media they view by opening the topic control setting in the application and picking the AI content topic. Further subjects that currently be modified under the filter encompass news, style, aesthetics, and dance.
The platform’s policies oblige creators to identify “realistic” AI-generated content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any believable AI video that is not labeled can be deleted under its community policies.
Furthermore, the app will from now on add an AI-generated label to content created with its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to help prevent users from seeking to evade the labeling process.
TikTok is also launching a two million dollar AI literacy fund for specialists and institutions to produce learning resources about responsible artificial intelligence. This project will benefit educational bodies specializing in training programming and robotics.
The platform has supported its safety measures, amid discussion over proposals to lay off hundreds of safety staff in the UK. It is planning to eliminate a significant number of roles in its content moderation department in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. TikTok stated a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to intervention by its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.